There is more to this than spending money and waiting for qualified traffic and lead generation success to arrive. With billions of daily active users, on average, you can’t afford to ignore this traffic source when it comes to your marketing mix.īut, here’s the problem: advertising on Facebook as a business owner or marketing team, even if you have unlimited funds, is easier said than done. While you may have had some success with organic Facebook traffic, thanks to a strong content marketing strategy, there could come a time when you want to do more. In a perfect world, you’d be able to drive thousands of daily visitors to your website, via the popular social network Facebook, without spending a dime on fancy marketing tools. Is Facebook a primary source of traffic for your website?
